Friday, March 20, and Sunday, March 22, 2026
The NCAA Division I Men’s Basketball Tournament—better known as March Madness—brings its exhilarating first and second rounds to Philadelphia’s Xfinity Mobile Arena in 2026, promising a sports spectacle packed with intensity, drama, and unforgettable moments. From March 20 to 22, 2026, the city is set to transform into a basketball haven as top college teams battle for a spot in the national championship.
Location and Arena Experience
Xfinity Mobile Arena stands at the heart of Philadelphia’s South Broad Street sports complex, situated at:
Xfinity Mobile Arena
3601 S. Broad St.
Philadelphia, PA 19148
This modern venue is renowned for its electric atmosphere, advanced amenities, and prime location among other iconic stadiums, making it a cornerstone of “Sports South Philly.” The arena offers seating for over 19,000 fans, high-tech screens, top-tier audio, and luxurious hospitality suites—tailored for the true basketball aficionado.
Here are Google Map Directions to Xfinity Mobile Arena, ensuring a hassle-free journey whether you’re arriving by car, subway, or bus.
Start and End Dates
Philadelphia hosts March Madness action on Friday, March 20, and Sunday, March 22, 2026—the First and Second Rounds, respectively:
- Friday, March 20, 2026: First Round Games
- Sunday, March 22, 2026: Second Round Games
After these rounds, teams progress to regional sites and ultimately to the storied Final Four in Indianapolis, Indiana, on April 4 and 6, 2026.
Tournament Overview
March Madness—an annual tradition watched by millions—features 68 teams competing bracket-style over three weeks. The stakes are immense: win or go home. In 2026, Saint Joseph’s University serves as the host institution in Philadelphia, ensuring local spirit and broad community involvement.
Each session at Xfinity Mobile Arena delivers world-class college hoops: clutch shooting, buzzer-beaters, passionate crowds, and the fervor of fans rallying teams onward. Not only do spectators feel the adrenaline of live competition, but the NCAA Fan Experience elevates gameday with hospitality packages, tailgate-inspired eats, premium drinks, trophy photo ops, and luxury suites for those seeking exclusivity and comfort.
Ticket Information
Access to these sought-after tournament games is through official NCAA ticket channels. Fans can purchase tickets both as single sessions and all-session packages:
- NCAA Fan Experience Packages
Ultimate ticket and hospitality deals—includes premium seating, food/drinks, exclusive events, and in-venue VIP service. - Luxury Suites
Enjoy personalized service, gourmet dining, and privacy—perfect for families or corporate groups. - NCAA Ticket Exchange
Buy or sell tickets securely with other fans on the only NCAA-sanctioned resale marketplace.
Visit NCAA Ticket Exchange for ticket availability, package details, and secure purchasing. Tickets tend to sell out rapidly, so early purchase is highly encouraged.
Getting There and Transportation
Navigating the arena is easy thanks to excellent connections throughout Philadelphia:
- Driving:
Accessible via I-95 North/South or Walt Whitman Bridge, just off the Broad Street exit—ample parking available at the Sports Complex. - SEPTA Subway:
Take the Broad Street Line (orange) southbound to NRG Station (Pattison Avenue), steps from arena doors. - Bus:
SEPTA Route 4 and 17 buses deliver directly to Broad Street. - Regional Rail:
Arrive at Suburban Station, transfer to the Broad Street Subway for seamless access.
Wheelchair access, Wi-Fi, restrooms, air conditioning, and on-site dining are all available for ticket holders.
The Fan Experience
Philadelphia turns into a festival of basketball during March Madness. Local restaurants, bars, and shops offer themed menus, entertainment zones, and pop-up fan parties. Outside the arena, visitors can enjoy “fan villages”—interactive spaces with games, music, and NCAA championship memorabilia.
Hospitality is a core part of Xfinity Mobile Arena’s offering, with fan packages that bring you closer to the action: from tailgate snacks and drink options to private photo opportunities with the NCAA championship trophy. Engage with spirited alumni groups, cheerleaders, and mascots roaming the concourse.
March Madness is also a boon for Philadelphia’s economy, fostering local pride and attracting thousands of out-of-state visitors. Hotels, restaurants, and tourist spots will be abuzz throughout tournament week.
Why You Should Attend
The NCAA Men’s Basketball Tournament in Philadelphia isn’t just a sports event—it’s a celebration of collegiate talent, local spirit, and American basketball culture. Experience breathtaking moments live, be part of viral highlights, and maybe witness an underdog story for the ages.
Xfinity Mobile Arena sets the standard for fan engagement with unmatched sightlines, festive ambiance, and seamless access—whether you’re a lifetime hoop fan or attending your first college game. Philadelphia’s history, diversity, and passion make it an unforgettable backdrop for March Madness.
Additional Resources and Planning
- Check the official Xfinity Mobile Arena website for updates, visitor tips, and arena FAQs.
- Reserve hotels early; March Madness drives high demand and premium occupancy.
- Dine and explore nearby gems such as famed South Philly cheesesteak shops, arts venues, museums, and Philly sports bars.
- Stay tuned on NCAA social media and Xfinity Mobile Arena social channels for game announcements, last-minute ticket releases, and live event coverage.
Key Details Table
The 2026 NCAA Division I Men’s Basketball Tournament at Xfinity Mobile Arena offers basketball lovers a chance to be part of sporting history and enjoy the best of Philadelphia’s hospitality, energy, and pride. With secure ticketing, lively fan zones, and unbeatable access, this event promises a remarkable weekend of hoops and celebration. Mark your calendar, grab your tickets, and prepare for March Madness—Philly style.