Nothing beats running as a high-value exercise with low cost, minimal training and social benefits. In business, we'd characterize running as a great value proposition considering its return on our health relative to personal investment. As a country, this return is prompting more and more people to start running. Reports peg the number of Americans who ran or jogged in 2024 at about 50 million or 15% of the population, a 5.7% increase over the prior year and indicative of this upward trend.